Every month, our journalists receive hundreds of press-releases sharing details of ‘new products’ launched across the globe. Most of them feature ‘me-too’ products or those with slight improvements. Nothing worth calling ‘new’.
Thankfully, this down-pour also contains a trickle of products that are truly innovative. Ones that can enable techies to solve problems–better, faster or cheaper.
The Challenge. The Opportunity.
We reviewed products featured in the last 5 years, across our websites and publications, and realised:
- We need to do a better job of identifying innovative products and solutions, and not get confused by the deluge of mundane announcements being thrown at us by well-oiled PR teams
- We need to highlight these innovations–make them stand out from the rest
- Then, provide a platform for teams behind these innovative solutions to present their solutions to an audience that values such innovations (Innovators and Early Adopters)
- Finally, assess the quality of engagement between the two sides
NUTSHELL: Those solutions that will generate a buzz amongst the techies, and are appreciated by them, will be undisputed Truly Innovative Tech.
Launching ‘Truly Innovative‘
Hence, Electronics For You team has decided to come up with a monthly list of Innovative Products & Solutions titled EFY’s Truly Innovative, and publish the same on their flagship website: www.electronicsforu.com.
But, before we announce–we will also provide a platform for the teams behind these innovative products to demonstrate their solutions to their target audiences through India Technology Week—world’s leading ‘online only’ expo-cum-conference on tech. The e-booth that costs US$ 350 will be provided free-of-cost to the innovating team for a month.
Hence, if you believe you have a truly innovative solution—do fill up this form, and we will get back to you within 2 working days.
However, if you’ve received a nomination email from our editorial team identifying your product to be a potential Truly Innovative Tech, then you don’t need to fill this form. Instead, you can register your eBooth by filling the Exhibitor Registration form. (TIP: Select ‘Standard Booth’ but do NOT pay for it, and then inform us at [email protected])
Since, we announced this initiative–we’ve received encouraging response accompanied by a lot of questions. We’ve attempted to reply to all common questions through this FAQ.
But, if it does not–feel free to email us at [email protected].